What to review before you start
Treat the send as the start of a conversation. Assign someone to incoming replies, compare delivered messages with clicks and gifts, and use opt-outs to decide when to reduce follow-ups. A donation is not, by itself, permission to send marketing texts.
- Choose one appeal and a clearly defined supporter group.
- Preview names, links, message length, and the sender before scheduling.
- Review delivery, replies, and opt-outs before the next follow-up.
Common questions
Can we use SMS for more than donation appeals?
Yes. Volunteer reminders, event updates, and supporter questions are useful messaging workflows. Match each message to the permissions and preferences your organization has recorded.
Does a delivered text mean the supporter read it?
No. Delivery indicates a delivery status, not a read or a donation. Assess clicks, replies, and donation records separately.