What to review before you start
Keep campaign keywords distinct from messaging preference requests. Test unexpected replies and assign a human fallback, so a typo does not strand a supporter. Confirm the exact keyword behavior for your sending number and provider before promotion.
- Choose a short keyword tied to a specific campaign purpose.
- Write an invitation that explains the expected response.
- Test matching, non-matching replies, and preference requests.
Common questions
Is texting a keyword the same as donating?
No. A keyword records a response or starts a conversation. A gift is completed through your donation platform and should be confirmed from its records.
What should happen when a reply does not match?
Provide a useful fallback or send the question to a team member. Avoid repeatedly asking for the same keyword without helping the supporter.