What to review before you start
Keep people responsible for the decision. Review generated suggestions for accuracy, tone, and relevance to your supporters. Small samples, incomplete giving records, and seasonal changes can all make a confident recommendation misleading.
- Choose the campaign question you want help investigating.
- Compare suggestions with source records and audience context.
- Approve changes and measure the outcome against your own baseline.
Common questions
Should AI-generated campaign copy be sent without review?
Review it before sending. Check facts, links, audience fit, and the tone your organization wants to use.
Can AI suggestions guarantee better fundraising results?
No. Treat them as ideas to evaluate, not promised outcomes. Compare against your own campaign history and investigate unexpected results.