What to review before you start
Keep the purpose clear in the text as well as the image. Test the media on representative devices, check current provider file requirements, and compare the extra messaging cost with the campaign's response. Availability and media handling depend on the destination and sender.
- Choose one relevant image with permission from the people shown.
- Write a text description and a single clear call to action.
- Check media compatibility, destination coverage, and budget before launch.
Common questions
When should a nonprofit choose MMS over SMS?
Choose MMS when the picture explains something the text cannot convey as clearly. Use SMS for simple reminders or short updates where media adds little value.
Does a delivery report prove someone viewed the image?
No. Review delivery status alongside clicks, replies, and gifts; do not treat delivery as a media-view measurement.