What to review before you start
Fresh data is not always complete data. Provider events and donation records may arrive at different times, and delayed updates can change a report. Use the event time and source context when comparing activity during a live campaign.
- Review delivery outcomes and replies for the active campaign.
- Investigate failures before retrying or widening the audience.
- Reconcile later-arriving events before reporting final results.
Common questions
Why can campaign totals change after a send?
Delivery updates, replies, and donation records can arrive later. A live view is a working view until the relevant sources are reconciled.
Does fast reporting guarantee fast delivery?
No. Reporting freshness and message delivery are separate. Carrier processing, sender setup, and destination conditions affect delivery.